How to Write the Perfect Policy Brief​

How to Write the Perfect Policy Brief

Communicating complex ideas in a simple, concise and persuasive way is integral to effective policymaking. Policy briefs play a crucial role in this process, but are tricky to master — as anyone who writes them will tell you!

In this masterclass, participants will learn the art of writing the perfect policy brief — a tool designed to inform and persuade decision-makers. Led by experts in public policy communication, this session will cover best practices in structuring, writing and delivering clear, actionable briefs that capture attention and drive action.

Participants will gain insights into how different audiences — such as government officials, community leaders, or industry experts — interact with policy briefs. The session will end with an engaging Q&A where you can pose questions directly to the experts.